eBay Sneakers x Sneakerness

In September 2023, I brought eBay Sneakers’ Authenticity Lab experience to life through illustration. A multi sensory experience that played on the senses that are used while authenticating the sneakers sold using eBays Authenticity Guarantee.

The installation popped up right outside King’s Cross Station on 22nd + 23rd September and again on the following weekend at Sneakerness London, in The Truman Brewery, of which eBay & The Evening Standard were the official sponsors of.

You could step inside the lab to experience a tongue-in-cheek version of all 5 senses that are used when authenticating your sneakers: taste, with custom illustrated lollies, sound clips playing through sneakers, alongside other interactive points to see, feel and smell the scents of sneakers, with lots of chances to win across the 2 days.

What senses were explored?

👁️ What to visually check for, such as stitching and label details.

👂🏼 The sounds of sneakers, straight from the box, court-side and more.

🤌🏼 The textures and quality of materials you can feel from touch.

👃🏼 Scents you can smell, including floral notes, leather, cedar etc.

👅 eBay also tied the visuals of specific sneakers, such as the Nike Limeade Air Max 1 and Nike x Ben & Jerries Chunky Dunky into customised edible lollies.

…All with a ‘fantastical science lab’ twist throughout!