ASOS x New Balance Embroidery Workshop

I hosted a sock embroidery workshop for ASOS x New Balance during November 2023 at Protein Studios, Shoreditch, to celebrate the launch of two exclusive New Balance 2002R colourways at ASOS.

Prior to the event, I was commissioned to create 10 different sock embroidery examples, to act as decor and inspiration for the class, including one with the 2002R on it, classic leafy details and other illustrative elements from my usual styling.

Across the 2 hours, I guided 50 people with their sock embroidery, many of whom hadn’t embroidered before… Despite this, we had a whole collection of cute socks to show for it at the end, with many saying how therapeutic they found it.