Adobe x Womens FA Cup 2024

I collaborated with InMotion to create two poster designs for Adobe, and the Womens FA Cup 2024. The poster designs were to be exhibited at the WFA Cup final event, hosted by Adobe, with potential to be shown on the flags at Wembley for the big final.

The posters were created to champion the sheer scale of the Adobe Women’s FA Cup. A quote-led female empowerment piece, and another, with eye-catching stats, typography and a classic kick-shot illustration; something to see wherever you look.

As for the colour palettes, they had to be bold! Red, blue, green & yellow, reminiscent of hues we associate with sports and football kits from all around the world, and to bring a nostalgic feel, indicating the extensive history of the game.