eBay Sneakers x Sneakerness
In September 2023, I brought eBay Sneakers’ Authenticity Lab to life through illustration. A multi sensory experience that played on the senses used while authenticating sneakers, sold using eBays Authenticity Guarantee.
The installation popped up over two weekends in September; outside King’s Cross Station and again on the following weekend at Sneakerness London, in The Truman Brewery.
You could step inside the lab to experience a tongue-in-cheek version of all 5 senses that are used when authenticating your sneakers: taste, with custom illustrated lollies, sound clips playing through sneakers, alongside other interactive points to see, feel and smell the scents of sneakers.
What senses were explored?
👁️ What to visually check for, such as stitching and label details.
👂🏼 The sounds of sneakers, straight from the box, court-side and more.
🤌🏼 The textures and quality of materials you can feel from touch.
👃🏼 Scents you can smell, including floral notes, leather, cedar etc.
👅 eBay also tied the visuals of specific sneakers, such as the Nike Limeade Air Max 1 and Nike x Ben & Jerries Chunky Dunky into customised edible lollies.
…All with a ‘fantastical science lab’ twist throughout!



Check out the entire illustration pack that I created for the project below:






King’s Cross Round-Up Video
Curated by eBay Collectors.
Authenticity Lab Promo Video
Featuring FD From The Future, curated by eBay Collectors.