New Balance x TCS London Marathon

A project in collaboration with New Balance, for their runners and run clubs who ran the London Marathon in April 2024, to send out as mementos of the day.

Both designs had to be easily personalised, to give a personal touch for each runner’s poster, including their name, bib number, finish time, alongside other details of the day. For the run clubs posters, it was their club name down the arm of the New Balance sweatshirt.

The illustrations also included the 2024 New Balance collaborative TCS London Marathon kit, and the TCS London Marathon Fresh Foam X 1080 v13 sneakers.