Nike x Tegan Price – Valentine’s 2023

My Nike partnership continued in February 2023 for a Valentine’s Day workshop, hosted at NikeTown London. The concept I developed for the day was “Grow Together”, an idea stemming from the togetherness of Valentine’s Day and how each relationship grows, like a plant does, with nurture and care.

From this, we planned an evening for people to sign up with their loved one, be it a partner or friend, where they could come and unwind from their day, customise plant pots and to take home a plant, to continue to nurture, after the workshop has ended.

Alongside the two sold-out workshops, I designed a series of posters that were given away to the guests and patches that people could customise tote bags with.