“Seeds Of Hope” Ice Cream Van

Designing a vehicle wrap for an ice cream van at Joseph Rowntree Foundation’s “Seeds Of Hope” event during September 2024, alongside seed packets to grow yourself at home.

JRF, an independent social change organisation, aimed to highlight the benefits of local communities coming together in green spaces to grow food, improve mental health, and engage with the outdoors.

Hosted at Story Garden near Kings Cross, the event featured a panel talk led by Tayshan Hayden-Smith. The campaign transformed the classic British ice cream van into a symbol of hope, celebrating heroes in the growing movement, with free ice cream for all.

The event was featured in many online news outlets, such as The Mirror, Surrey Live, Berkshire Live and more.