“Seeds Of Hope” Ice Cream Van

Designing a vehicle wrap for an ice cream van at Joseph Rowntree Foundation’s “Seeds Of Hope” event during September 2024, alongside seed packets to grow yourself at home.

JRF are an independent social change organisation. This campaign highlights the benefits of local communities coming together in green spaces, growing food and improving mental health, while engaging with the outdoors.

Hosted at Story Garden, right by Kings Cross, the event had a panel talk from the growing community, hosted by Tayshan Hayden-Smith.

Together, we took the British icon, the ice cream van, and turned it into a vehicle of hope, shining a light on some of the heroes within the growing movement, with free ice cream during the afternoon.

The event was featured in many online news outlets, such as The Mirror, Surrey Live, Berkshire Live and more.